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The Worst Trends of the 2010's

January 10, 2020 13:11

It feels like it‘s been an entire lifetime since the beginning of this decade, especially because many of these fashion trends I’m going to mention in this article had me cringing. The early 2010s are kind of a difficult time to look back on. I think we were all going through a tough time at the beginning of the decade judging by these poor fashion choices. Why was everything studded? And what was so cute about drawing a mustache on your finger and posing with it? 3D glasses with their lense poked out aka the fake nerd glasses??? OOF.

We’ve made huge strides since 2010 in making fashion more inclusive and socially and environmentally conscious and we predict that the 2020s will evolve just as significantly. But to really celebrate new beginnings, we should take a look at the biggest fashion mishaps that we are probably all guilty of so that we can all agree to leave these behind and start this decade with a clean slate. (If you’re not guilty of any of these then wow, props to you, I’m jealous).


At the very beginning of the decade, skinny jeans were all the rage and so were leggings. These two trends crossed with each other and created a monster hybrid: jeggings. Not only were they completely unflattering, but they also raise questions like why anyone would want to wear leggings that look like jeans but aren’t jeans and have fake pockets that you can’t even put stuff in. I’m so glad that trend died quickly. 

Wedge Sneakers

2011 was really the year of the wedge sneakers - a strange meld of sneakers and high heels that everyone seemed to be wearing back then. This trend was made popular by designers including Isabel Marant and Marc Jacobs and has firmly cemented itself among the most memorable styles of the early 2010s with celebrities like Gwen Stefani and Katy Perry rocking the shoes on the regular.

Racoon Eyes

Back in 2011, you could also catch me sporting the “raccoon eye look” - a very popular makeup look that basically just involved smearing eyeliner around the entire eye and waterline. I had honestly totally suppressed that time of my life and am really glad that phase of my life is over. Like really glad.

The Coachella Girl

The boho-chic era was a defining time of the 2010s and brought flower crowns and Tumblr girls with it. Nearly everyone looked like they were embarking on a road trip to Coachella to find the deeper meaning of life. Flower mesh shirts, long skirts, feathers in your hair and gladiator sandals reigned supreme. Girls really dressed like the background of one of those “just girls things” pictures back in 2014. “Live, laugh, love” everybody.


Wearing workout clothes is only cute if you’re actually working out and that’s all I have to say to this. 

The Hype Beast

A huge trend that has truly thrived in the 2010s has been the trend of the hype beast. Being a hype beast basically means that you wear whatever is “hyped” at the current moment, which in extreme cases can even lead to teenagers camping out on the streets to buy whatever sneaker release is happening and spending an excessive amount of money on shoes they’ll wear once. There are a plethora of things you can say about the hype beast, but in some ways, I guess it’s beautiful that people can build relationships just by talking about the latest Supreme drop. Yet, I still believe that this is something we can agree to leave behind in the 2010s, because really, no one cares that much about your new BAPE hoodie and maybe you shouldn’t either.

Neon Colors

Neon colors were huge in 2018 and are still going strong. Yes, they can definitely look cute  but let’s just move on. For this new year, Title predicts that neon colors will finally be left behind and replaced by the Morandi colors. Read all about it here.

Smart Homes

I know this isn’t a fashion trend but it just really irks me that people would willingly have a government espionage device in their houses that’s always listening in. Please, let’s not take these into 2020 to at least keep the illusion of privacy going. 

Sock shoes

You know Balenciaga’s that look like socks but are shoes? Yeah, let’s not.

Honorary mentions: Peplum tops, harem pants, high-low dresses, crocs, and those humongous Fila shoes.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.