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Willow Smith launches Prada’s Linea Rossa

December 4, 2019 10:26

Many may only know Willow Smith as Will and Jada Smith's daughter, or as the girl that did that hair flipping song (still a banger), but there is a lot more to know about the 19 year old. First of all, she was blessed with a beautiful voice. I recommend everybody to close their eyes and listen to this freestyle she performed when she was only 13.

For her young age she's done a lot. She's starred in seven movies and released three studio albums. Smith's involvement in the fashion world is also big. Last year she was the face of Margiela's fragrance 'Mutiny' alongside Princess Nokia and many others.

Last week she took to the busy London Underground to launch Prada's AW19 collection, Linea Rossa. People who were conveniently passing by on their way to work were able to witness her performing some songs.

“Designed to make an everyday commute into an extraordinary experience,” the fleeting performance also was intended to underline the collections “streamlined, innovative, technical, real” values, Prada explains.

The location at which Willow was busking, was the entrance to Tottenham Court Road, a station on London’s Central Line, which is the main artery of the city's Tube network and goes straight through the heart of London. “Linea Rossa: A Line Through” is what the collection is called, and to Prada, the Central Line symbolizes “London’s own Linea Rossa”. On the subway map, it is also marked red, just like the Prada emblem.

The AW19 collection is meant to be “engineered for modern living,” premiered at the Prada Men’s and Women’s runway show in Milan this January and is characterized by streamlined, forward-thinking fabrics and contemporary silhouettes, all featuring that signature red Linea Rossa emblem.

For their next collection, I hope Prada decides to bring Willow Smith to my closest metro station next, it would definitely make my commute to work a lot more joyous.

Watch the full video of Willow Smith singing here:

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.