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October 28, 2019 18:00

If you haven't noticed the hype about the japanese footwear brand SUICOKE the past two years, we have no Idea in which change you've been stuck around that time.

Especially after the plenty collaborations the brand release e.a Tylers Golf creations next to the Converse collaboration he got. Don't worry if this still does not make any sense for you, we've put together some informations, to bring and keep you on the latest train.

SUICOKE started off as a footwear brand in 2006 with challenging creative development concept - they only produce absolutely the ones they ever want to own and wear having high standard of quality. In 2012, the company announced for their original Sandal equipped with SUICOKE ORIGINAL EVA Footbed- sticking out heel and arch of a foot in natural way. It helps to reduce burden to foot pain while walking.

They renowned for their unique approach to design, consistently challenging creative development and utilizing only the highest quality materials. Having added Vibram® to the equation in spring 2014, it is no coincidence that SUICOKE is quickly becoming a household name.

SUICOKE work closely with VIBRAM, which is known as one of the best sole makers in the world. In 2014, further advancing the footbed, we succeed in producing original sandal equipped with Vibram sole, which is an industry first achievement. Looking back, the initial product sample we received from Vibram was very hard as enough to strike the nail ,however, after trial and error and ongoing exercise in the pursuit of high sense of comfort to wear, they finally ended up completed our best one products.

Its function and high quality of design gain global recognition. They create their sandal as not only outdoor brand but also fashion or stylish forward. There was no shoes marker having both these aspects in the market before. Aside from that, the products are well considered and designed with regards to fitting and function and so on.
Having all of aspects mentioned above with theirproduct, sandal are their strongest points which other brands don’t have.

Give a new silhouette a try and check out their super collars also supporting local parisian brands such as Paperboy or long last love A Bathing Ape. What do you think ? What should be their next collaboration ?

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.