What does Sustainability look like for Plus-Size?
The two German Plus Size bloggers Charlotte Kuhrt (@charlottekuhrt) and Christine Chlench (@chlencherei) are currently working on a passion-project, which will be launching next year. Out of their own frustration about the lack of high-quality and sustainable brands for plus size, the two ladies paired up and founded their very own sustainable fashion label for curvy women. For that, they combined their two names and created Lotta Chlench, with which they want to make a clear statement: “Sustainability shouldnʼt be a question of your size”.
Besides their occupations as bloggers, models, podcasters and in Chrisʼ case also mummy, they have now tried their luck with their own brand and they have accepted all the challenges, risks and joys that come with it.
One might say that this is yet another try to have a piece of the all so popular cake: sustainability. But shouldnʼt we be thankful for people, who try to raise a little more awareness towards sustainable alternatives? Especially clothing lines that offer wider size ranges tend to ignore this trend and although, slowly but surely, more and more labels are introduced to the market, Germany seems to be very much behind, as with many other things. The majority of sustainable plus-size labels have their roots in the US, UK, or Scandinavian countries. So, having a German approach to that matter seems a very enriching idea.
But what is it, that makes this brand so special? In an exclusive interview with TITLE, Charlotte Kuhrt gave us all the answers we needed to know: