/ All


Underground, a new category on Title. Here we present you exclusively new artists from the fields of music, fashion and art – far away from the mainstream. Author and content creator Julius Rueckert only pick the most selected newcomers for Title. Stay tuned and check Title’s Underground!


A dystopian idea of a distant future. People are unable to see the sun or enjoy nature – everything is too filthy, smoggy and polluted. But they have the need to refuel with vitamin D, to survive. Despite everything, they still have kind of a romantic longing for nature, visible through their look. 

Salka wears a longsleeve by Marine Serre, dress by Joana Christina, jewelry by Ayscha Zarina Omar and vintage shoes
Jóhanna wears vintage shoes and Mundu Mig Jewelry

CYBER is an Icelandic, experimental hip hop and electronic band with only female members. They stand out with their unique style, their varied changeability and their unmistakable sound. These women are storytellers – let yourself be captivated by their very personal apocalypse. 

CYBER delivers the appropriate end of the world soundtrack with their latest single “Caprisun”. You can find it on all streaming platforms. 

Jóhana wears a bikini top by Joana Christna Salka wears also a bikini top by Joana Christina and jewelry by Ayscha Zarina Omar
Jóhanna wears a body by puma x htw by Anna Nischwitz and jewelry by Ayscha Zarina Omar and Mundu Mig

Talents: Jóhanna Rakel and Salka Valsdóttir from CYBER

Photographer: Margrét Unnur Guðmundsdóttir 

Creative Direction and Styling: Julius Rueckert

Styling Assistance: Joana Christina

Hair and Make Up: Marie Keiler

Special thanks to Sunshine Sonnenstudio – Residenzstraße 151

No items found.

The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.