Founded by Carl Williams, also known as Karl Kani, in Brooklyn in 1989, the Karl Kani lifestyle brand took the 90s fashion world by storm with its baggy cuts. The streetwear brand was essential for shaping the fashion of the hip-hop subculture and trendsetters such as 2Pac, Notorious B.I.G., and Will Smith celebrated the brand for its casual cuts and stylish designs. With the resurgence of street style in today’s mainstream fashion, Karl Kani has once again become a popular brand.
As the fashion industry shifted from figure-hugging to immeasurable, Karl Kani has adapted its in-house cuts discreetly to cater to the current generation. The cargo pants and sweaters are cut wide but still flatter the figure. The women’s collection takes the waist into consideration, and the collection is wearable for all genders. The current collection impresses with its nostalgia, which skilfully incorporates modern design elements like velvet, checks, and fleece.
The campaign for Karl Kani’s new collection is staged in a simple but cool way and does not lose its own identity, which is mainly based on hip-hop culture. Today, even pop stars like Ariana Grande carry the sport and lifestyle brand, which was originally more male-constituted. Karl Kani’s new image shows that their female target group is important to them.
It remains to be seen whether Karl Kani will remain a trend spark with this new attitude, which could quickly burn out, or whether it can establish itself again for a longer period. However, Karl Kani’s enduring legacy as a trendsetting brand continues to influence fashion to this day. With its ability to balance nostalgia and modern design elements, Karl Kani’s new collection appeals to fashion enthusiasts who love streetwear fashion and its roots in hip-hop culture.
