#TBT How Audrey Hepburn influenced GIVENCHY
In one of our prior #TBTs we’ve already mentioned the success of Alexander Mcqueen, especially during his period for the traditional french Fashion House Givenchy. Leaving some more questions open to you , we’ve decided to run down the facts of what made Givenchy to one of the worlds most known traditional Maisons.
Hubert de Givenchy was born in Beauvais in 1927 to a wealthy noble family. His father, Lucien Taffin de Givenchy (1888-1930), was the Marquis de Givenchy. After the father's death, the primary title of nobility passed to Hubert's older brother Jean-Claude (1925-2009), while he (and the other family members) had the title Comte (Earl), which he hardly used. After the father's death from flu, the Givenchy brothers grew up with their mother and grandmother.
Impressed by the 1937 World Exhibition in Paris, ten-year-old Hubert was certain that he wanted to do "something with fashion". He initially studied law, but then enrolled at the École des Beaux-Arts in Paris. He designed his first fashion work for Jacques Fath in Paris in 1945, this was followed by designs for Lucien Lelong (1946), Pierre Balmain and Christian Dior. From 1947 to 1951 he worked for the then "fashion tsarina" and avant-garde designer Elsa Schiaparelli.
Count Hubert de Givenchy (1927-2018) was therefore referred to by the press as the "aristocrat of fashion", founded after a few years of working with other French designers - including Jacques Fath, Robert Piguet ( on the recommendation of Christian Dior) and Elsa Schiaparelli - in Paris near Parc Monceau 1952 his own fashion brand named Givenchy for exclusive haute couture fashion. With combinations of white puff-sleeved blouses with a raised collar (the "Bettina" blouse named after his model Bettina Graziani) and narrow, long pencil skirts, which - due to lack of financial means - he made from pure cotton and other less noble materials , de Givenchy conquered the exclusive Parisian fashion heaven. After the first immense success, he used nobler materials, but printed them with motifs unusual for haute couture such as fruits, vegetables or animals. Givenchy fashion was characterized by bold, bright colors and high waists alongside luxurious robes with floral patterns, oversized hats and simple, elegant designs.