Reflect your western consumerism
Maximilanstraße Munich. We all know this place. It's especially impressive during the Christmas season, a wonderful street to stroll along searching for the last Christmas presents. A short mulled wine at the gondolas in front of the Kempinski Hotel makes for a even more successful shopping tour. The typical gifts of the Munich chic society? Of course! - the hip Balenciaga sneakers, the classic Chanel Caviar Bag or the Louis Vuitton Phone Case. But the average consumer likes to hang around in shopping stores. Last minute buying the superfluous festive outfit, that disappears in the closet forever after the holidays. Consumption, consumption, consumption and here no big difference is made between expensive or cheap. In Munich one is not stingy concerning the presents under the tree. And also the rest of the year people love to shop here. Especially the younger generation is going along with the extensive gift shopping, some of them going to their financial limits, if not even beyond that.
Welcome to the consumer society of the 21st century. Both women and men spend their well-earned money to consume and buy - from clothing, to luxury accessories, interiors, jewellery, watches, cars - materialism has no end and the trend, especially among young people, is on the rise. Job and salary play less and less of a role and the word "saving" hardly exists in the jargon of today's generation.
But where does all this consumption come to an end and what values apart from lifestyle and brand consumption does our society actually represent? To answer myself this question, I went on a trip to Cameroon exactly 3 years ago. At that time planned mainly for family visits and social work, I had firmly resolved to leave the western world behind me to explore for myself which values shape our today's world.