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The Italian luxury-goods house, Prada and the
industry-leading sportswear brand adidas have joined forces to start a new collaborative
journey. The aim of this partnership is to investigate the realms of heritage, technology and
innovation – and to challenge conventional wisdom through unexpected strategies. The
new vision draws inspiration from the rich legacies of both to re-engineer timeless icons,
and leverages the houses’ technological footprint to innovate. The path is an evolving and
dynamic structure composed of key milestones, marking a significant departure from
existing patterns while building on the houses’ strong milieu of shared approaches and
pursuits.

A joint passion for the universe of sport is at the heart of this creative partnership. The Luna
Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s
Cup – the oldest trophy in sport and the most prestigious international sailing competition
– is the perfect laboratory to test new materials and technology, and offers the ideal
conditions to perfect the science of sailing.Throughout its history, adidas has been a pioneer of sporting innovation and precision
technology, and the brand’s performance-driven pedigree has made it a global icon. At the
same time, Prada’s iconicity resides in the interplay between form and function, luxury and
utility, and the ability to juxtapose different ideologies. The intersection between these two
separate worlds, further reinforced by the houses’ relentless pursuit of excellence,
inevitably points to a new singularity. At its zenith, this collective effort will result in the
release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020.
The houses have also begun to explore their monumental archives. The first step of this
shared journey will debut this year, with the release of two limited-edition Prada for adidas
styles that draw on the rich patrimony and iconography of both labels, representing a
tribute to timeless classics. Originating in the realm of sport, transposed to street style and
now translated to luxury, classics from each are here re-contextualized, visited anew. The
first iteration will launch for men and womenglobally in December 2019, marking a special partnership in both creation and
manufacture, as these limited-edition styles will be made entirely by Prada in Italy.
With each partner bringing a unique perspective to a conversation founded on mutual
exploration and the search for new boundaries, Prada for adidas is a laboratory for ideas, a
new vehicle for creativity.

Foot District explains that their own version of the upcoming Prada x adidas collab is a perfect assemblage of the Prada Cloudbust upgraded to a whole new level with the help of the Boost tech and aesthetic input from  adidas.

As most of you have heard by now, an adidas x Prada partnership is in the works. Although no images of the footwear have leaked just yet, sneaker retailerFoot District has created a rendering of what they feel the upcoming Prada x adidas sneaker should look like.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.

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