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Powered by The Past, To Build the Future

Sneakers
November 12, 2019 17:59

"The future belongs to those who believe in the truthfulness of their dreams." With this quote from Eleanor Roosevelt, I launch my blog entry; since the truthfulness of her quote is my life has created that you can reach your dreams, no matter how much you have to risk for it. The wisdom of life reminds me of the golden era of the 90s and the early 2000s, in which everything was possible in which the creative power of the people went immeasurably. The music was much more individual and cool, as well as the fashion itself. The creativity was the only mouthpiece to give shape to its expression. It was relative, whether creativity in the music, dance or in the fashion scene was lived out. Especially when it came to raising a fire. I have this Feeling that this energy is a common thread in today's social media society draws. Everyone wants to be creative. Everyone wants to realize themselves. This power moved me already in my earlier years. But not only me, but also that Environment of my childhood. As a little boy I was already fascinated by the outfits of the rappers, my Time not only music, but the everything associated with it. They just wore what they wanted they did not care what the social boundaries gave them and not gifts. I have always admired that very much.

I experienced a lot through this scene intense inspiration. Likewise, my friends also used the power of creativity and started Break dancing. So the prodigies of a new era emerged the "Sankofa crew". Children have the biggest and most beautiful dreams, caused by a crazy imagination, like the future times could look later without confronting the consequences of adulthood. We dreamed always from a sanctuary, where we can settle down each time without us stepping on adults' shoes. Who would have thought that years later we would occupy a studio?

I also used the studio, as Creative Direction for my Ozweego-Camapgane can use. Adidas takes advantage of her past to resurrect a sneaker who was just waiting to be back among the living. The Ozweego 3 came originally in 1998 and was reinterpreted by adidas. What distinguishes the Ozweego is the striking Lacing bar, the defined lines on the midsole and the adiPRENE technology at adidas has been used successfully for over 10 years. In Berlin, a Future Studio was opened as part of the Ozweegos, which is limited to the period from 22nd to 28th July was designed. Creative talents from the industry were invited to join their Creativity to give a creator, in which three subject areas of Fashions, Arts and Music was treated and developed further. The participants of Future Studio created their campaign Around the Ozweego itself, and thus created a completely unique creative language, which together with them presented to Ozweego in Berlin on 8th August. Everyone has their future in their own hands. Whether it's about prophesying a sneaker, the ever existed in the sneaker story, or chased after a small childhood desire. Only when one listens to one's heart and lays down deeply anchored norms, then one can fulfill one's dream give a name, future. "Powered by The Past, for Build the Future".


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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.

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