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MSCHF creates 'jesus shoes' for you Sinners

November 14, 2019 11:10

In reference to religious symbolism and the cult appeal of streetwear, digital culture studio MSCHF has created ‘jesus shoes‘. The design injects 60cc of holy water into the bubble of a air max sole to allow wearers to literally ‘walk on water’ with every step. Created with a somewhat tongue-in-cheek attitude, the shoes utilize the classic NIKE silhouette to investigate ideas of devotion in both religion and commercial products.

The sneakers execute on a simple but enduring idea: walking on water. this image is immortalized in matthew 14:25, and has been enshrined as a cultural image of divinity. The hollow air max soles popularized by NIKE provided a perfect opportunity to realize this. the bubbles in the soles are filled with 60cc of holy water, originally sourced from the river jordan and subsequently blessed. Slight coloring has also been added for visibility and styling.

with every step the wearer literally ‘walks on water’ and the motion of the fluid provides a visual counter to the motion of the shoe.

 The red of the insoles is inspired by the traditional bright red shoes worn by the pope. Additional details include inscriptions of the book+verse (matthew 14:25) in which jesus is originally depicted as ‘walking on the sea,’ as well as the initials INRI (iesus nazaraeus rex iudaeorum) which were inscribed on the cross.

Jesus shoes explore the cult nature of streetwear brand loyalty, as well as the styling and rich sartorial traditions of the church. Indeed the lasting, rich, symbolism of christianity feels in many ways like the most profound realization of what every logo-centric streetwear brand aspires towards. Whether these shoes make us less bad sinners is up to you. What is clear, for the Sunday Service Holy era, this collab definitely fits in with our zeitgeist, whether gag or serious proof of faith, with over $ 3,000 worth, this shoe is the biggest financial sin.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.