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Margielas Fusion Sneaker

November 1, 2019 15:53

Martin Margiela is first and foremost about spirit! It is a stringent fashion house, making radical proposals beyond all conventional thinking, with a sense of provocation and independence of spirit. What we particularly love with him, is that he always expressed himself through his collections without ever revealing himself. He has
never put himself forward and has anonymously been creating clothing for women and men who displayed themselves daily. By introducing vintage elements into his creations, he brought light to ethical fashion, and acted as a precursor to recyclable well before the trend of green washing. As collectors of vintage garments, it was an evidence for us to focus on his work. 

The luxury fashion house underscored its unique design approach late last year with the launch of its new Fusion sneaker, which highlights a chaotic play of colors through stitched tape panels, supple leather, mesh and even directly applied translucent adhesive. Details include the unusual lacing system, the lacquered midsoles and the chunky yet slim rubber outsole.

The all over general reaction at the beginning almost was almost unitedly confused, nobody really knew if they found it aesthetically pleasing or simply irritating. But as the fashion house says, Maison Martin Margiela was originally all about the spirit and hands down, this sneaker is definitely a statement. Earlier this year they’ve launched a new color way in black and silver and we heard there’s more to come. 

What would you say ? Grail or nah ?

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.