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Juergen The Master Teller for Kiko Kostadinov x Asics

November 14, 2019 12:50

 Asics launched the new collaboration with the London-based designer Kiko Kostadinov  : the GEL-Korika is available from 16 November 2019 available in four color variations.

The shoe itself, the so-called gel-Korika, convinces as a kind of cross between gel nimbus 21 and the gel burst. Significant differences between men's and women's models can be seen especially in the color combinations. While the women's sneakers tend to be more colorful and make use of purple, pink, violet and blue tones, the men's variants are more gloomy and futuristic. These are reflected in the muted silver, gray metallic and black area. Compared to previous collaborations between Kiko and Asics, this mixture is almost commercial, because the 30-year-old designer with Bulgarian roots was the first to convince with completely unique and innovative silhouettes and was regarded as an incapable New Comer in the scene.

The current Lookbook for this very delicate collaboration shot Juergen the Master Teller. And if that was not all, he is also the absurd advertising face for the lookbook. The photographs look like snapshots of Teller's last family vacation. Imprudent, clumsy, somehow funny. Although the sneakers are in the foreground with their well-chosen color combinations, Teller definitely gives his favorite shoe brand more attention with these photographs. The pictures were taken in a bathroom of a hotel room, in which a plate with oversized and very likable beer belly and fresh kicks poses on a scale. Or in a sunflower field, stretching the shoes with a frowning forehead. In my opinion, the most iconic of the series, Teller's leg gracefully stretched out against a goose with a goose, which aggressively stares at him passively or, perhaps, jealously focuses his new Asics.

Not only do these images make you smile, they also hit the navel of time and are almost a modern masterpiece in their own right. We will certainly remember these iconic visual spouts and, hopefully, the collaboration of Asics and Kiko Kostadinov for a long time.

The Launch Party in Berlin's Trauma Bar and Cinema Location titled "Do not Know How to Party" was also full of good humor, inspiring people and fantastic music by artists such as Pandora's Jukebox, Bill Kouligas and M.E.S.H. embossed. A terrific lineup that perfectly reflects the spirit of the collaboration in the trauma bar.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.