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Head's Up : G-DRAGON Air Force 1

Sneakers
December 5, 2019 16:38

G-DRAGON, the Seoul-born hip-hop star, didn't always have easy access to his favorite sneakers, the Nike Air Force 1.

"Ever since I came across hip-hop as a kid, AF1 has had a meaning greater than just shoes," says G-DRAGON. "I couldn’t afford them, so I would always pass the Nike store and admire them with my eyes and heart only. For those who loved hip-hop culture, oversized clothes, hats and matching-colored AF1s was the uniform."

Progressing as a performer and blossoming into a worldwide phenomenon, G-DRAGON has made the Air Force 1 an integral part of his uniform. The Nike Air Force 1 "Para-noise" reflects this overtly with a unique upper fabrication that features a black painted overlay designed to slowly wear away over time to reveal a personal artwork created by G-DRAGON.

The artwork conveys a sense of optimism, inspired by the singer-songwriter's vision of a world where the youth are unified through creativity and a free exchange of ideas. For G-DRAGON, art is an important expression of self that pushes culture forward.

"I was made by a culture derived by people from the past," he says.

Additional embellishments include a daisy embroidered on the tongue and removable custom pins in the upper eyelets.

The Nike Air Force 1 Para-noise launched globally November 23.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.

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