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First Glance on #PRADAFORADIDAS

Sneakers
November 25, 2019 12:56
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A partnership to begin a partnership. The first
release - Prada for adidas Limited Edition - is an homage to adidas, championing an emblematic
adidas Originals shoe - the Superstar sneaker, originally launched in 1969 and still a lynchpin of
adidas Originals style. It also introduces a new bag silhouette, the Prada Bowling bag for adidas,
which echoes the Prada Bowling bag as well as the adidas gym bag, in and of itself referencing the
world of sports, a style that serves to illustrate the shared narratives and intersecting heritages of
Prada and adidas.

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The Prada Superstar and the Prada Bowling bag for adidas are proposed together; every piece is
Made in Italy by Prada, indicating the superlative quality synonymous with the brand and its
inimitable expertise in accessories and 106-year history as a luxury leather goods house. A
partnership about manufacturing, a salute to the 50 years of the Superstar, an impeccable style
icon - which does not require being re-designed - having crossed boundaries and challenged
definitions through five decades.

This pair of styles - each with a fundamental duality at their core - has been evolved from their
sports and subcultural roots into modern luxury. Clean simplicity and timeless lines are constants:
the Superstar sneakers are translated using Prada’s full-grain leather for the upper with the
signature adidas Originals rubber shell toe, finished with a herringbone-pattern rubber cupsole,
serrated triple-stripe and a Trefoil logo-pint on the heel, alongside the Prada logotype. The Prada
Bowling bag for adidas is executed in superior calf leather with a sports nylon strap, the chassis of
the bag bearing the twinned logos of Prada and adidas Originals. Both products are offered in
optic white with black detailing: sharp, simple, immediately recognisable, outlining the genesis of
Prada for adidas.

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