First Glance on #PRADAFORADIDAS
A partnership to begin a partnership. The first
release - Prada for adidas Limited Edition - is an homage to adidas, championing an emblematic
adidas Originals shoe - the Superstar sneaker, originally launched in 1969 and still a lynchpin of
adidas Originals style. It also introduces a new bag silhouette, the Prada Bowling bag for adidas,
which echoes the Prada Bowling bag as well as the adidas gym bag, in and of itself referencing the
world of sports, a style that serves to illustrate the shared narratives and intersecting heritages of
Prada and adidas.