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From East and West became a Germany. A new era began;

an era characterized by freedom, inclusion, diversity and equality. Today, adidas celebrates Originals

this time of upheaval and resistance. A time when a people fall down a wall together

could bring.


To release the reversible jacket released the brand with the three stripes in collaboration with the

Hamburg agency Jung von Matt / SPORTS a social media hero movie and three spa episodes

German personalities to be released in the coming days: musicians Sido and

Trettmann, Germany's first female professional referee, Bibiana Steinhaus,

Moderator, Video Creator and Visions for Children member, Wana Limar, Creative Director and Founder

the Souvenir Official label, David Mallon and Viva con Agua founder, Michael Fritz.


The six Wallbreakers tell of their personal past and courage, for a matter of the heart and

To be convinced. The focus is on the transformative zeitgeist

from 1989 and gives an answer to the role of transformational action in today's world

Occupy society. Specifically, the fight against prejudices and expectations of others, the

Cohesion among women and the influence of music as a mirror of society is the theme.


Stories of wallbreakers of today combined with the spirit of '89 inspired the limited edition

adidas Originals reversible jacket. The front of the jacket is provided with Berlin street names by

the wall was divided and symbolically linked by the zipper. The back of the

Jacket adorns the words "Breaking Walls". As the name of the jacket suggests, the jacket can

- The inside reveals information about the inner German border, such as

the length of the wall, the number of watchtowers and the number of successful escape attempts.

The title of the jacket is reflected in the guiding principle of "Breaking Walls" not only in the historical

Context, but also finds current relevance in a driven by change mentality.

With words and deeds a Wallbreaker inspires others to dare to break walls themselves.

adidas Originals is setting a stage for these culturally and socially relevant protagonists

to tell her personal story.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.

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