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January 31, 2020 17:20

Minimalist scandi denim meets maximalistic french glamour

What happens when worlds collide? For the autumn/winter collection 2020 Blanche gives a harmonious answer to this. Together with the French fashion label Christian Lacroix they launched their first design collection as a Capsule womenswear collection. They translate the attitude to life of haute couture in a Ready to Wear manner.

Denim jeans, dresses and jackets are Blanche's heart. Together with the elegant, opulent touch of Lacroix and playful, laser-printed pattern prints, the elements flow into a 20-piece collection of flower dresses, jersey knitwear, coats and suits. The collection is a tribute to the heritage and exemplary design tradition of Christian Lacroix, while remaining true to the ideals of feminine simplicity, the basic concept of BLANCHE. 

Our Highlight are the different two-pieces. On the catwalk flowing fabrics and dreamy patterns, let the upper and lower bodies merge into each other. The patterns from one suit can also be found in other looks and provides for a harmonious overall composition.

“Being a Scandinavian denim brand at heart, we’re incredibly excited to be able to work with an international Haute Couture fashion house as impactful and historic as Christian Lacroix.” says Mette Fredin, Creative Director of Blanche.

“We are very excited to partner with BLANCHE and bring to the fashion world a combination of both of our creative aspirations, which, albeit different in approach, are resulting in a fresh, dynamic and beautiful fashion forward capsule collection” says Nicolas Topiol, Chief Executive Officer of Christian Lacroix.

TITLE loves the urban approach that helps to bring a cleaner glow to the decadence of the old days. And the glamour of golden days, warming up today’s functional fast times vice versa. 

The design collaboration was presented to the world at the BLANCHE AW20 Fashion Show in Copenhagen on 28 January 2020.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.