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Bad Hammer - Lovezone - Exclusive Video Premiere

January 27, 2020 11:28

Demonically beautiful, dreamy, a few bongos and some roses in shallow water - Bad Hammer has published the following music video accompanying their song, ‘Lovezone’. So, the last song of their EP ‘Extended Play’, gets the right visual output. 

Bad Hammer is a dream pop band founded in 2015 consisting of Lisa Klinkhammer and Johannes Badzura. Meeting through friends, the two connected through music, initiating their project for the fun of it. 

“Music is something super personal – almost intimate. We first had to get to know each other and learn to trust each other before the whole thing could get going. We never approached it strategically.”  

The same understanding of art and aesthetics run like a red thread through the concept of Bad Hammer. They are characterized by their sound - consisting of guitars, synthesizers and elven-like vocals, as well as the visual language of their videos. You could say they are a mixture of Twilight, Neukölln and nostalgia. 

‘Lovezone’ is about a demonic obsession understood as love. The director of the video is the Dutch artist Marijn Degenaar, who gained attention from his graphic works for Carla dal Forno as well as Yair Glotman. 

Degenaar stages Bad Hammers ‘Lovezone’ as a melancholic underworld in which one would want to stay forever. Despite a duration of over 6 minutes, the video feels like an escape from everyday life into a dark, yet still cozy fantasy world. No question about it, Bad Hammer and Degenaar speak the same language, meet each other in this opiate dessert, place their priority on their clear, flowery, somber identity and visual language. As they have done several times before, Bad Hammer worked with the designer Judith Schroiff (who is part of the Obst und Gemüse fashion studio in Neukölln) for the styling. 

A project amongst young creatives that seems to intentionally play with the aesthetics of a school project whilst nevertheless upholding a clear professionalism. 

On the 20th of February, fans and curious listeners have the opportunity to be captivated by Bad Hammer in 8mm Bar in Prenzlauer Berg.

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The employees in the boutiques, in the design studio and in the backstage area at fashion shows wear white lab coats, as was common in the ateliers of the great couturiers, e.g. Christian Dior, and is still common today. The fashion shows for the high-priced fashion sometimes took place in the context of the Paris Prêt-à-porter shows in unconventional locations, up to shabby surroundings (construction site, metro station, dining room of the Salvation Army etc.). The boutiques are kept in plain white and gray. Margiela originally selected unspectacular locations such as a residential area in Tokyo and did not publish the addresses of the boutiques in order to require the customer to make an effort to find the store at all. The first Margiela store opened in Tokyo in 2000 and the first European boutique was inaugurated in Brussels in 2002. In 2008, a boutique opened in a basement on the edge of Munich's Maximilianstrasse. This was followed by participation in numerous exhibitions, including "Radical Fashion", which was shown in 2001 at the V&A Museum in London. In 2010 there were 36 own stores worldwide.  In 2015 there were over 50 stores worldwide, including boutiques, that only carry the MM6 collection.

The company followed a very restrictive communication policy. The designer can neither be photographed nor interviewed. Only his creations should speak for themselves and the designs should be perceived as the overall performance of the team. That's why the team always shows up in white doctor's coats after the fashion shows - nobody should stand out.

By recycling old fashion, separating, recoloring, reversing seams and zippers, both the origin and the artificial of the art of tailoring are shown. Margiela puts together what doesn't belong together: by hand, jeans turn into skirts, old army socks become pullovers. Baptized by the press as deconstructivism, this current is defined by an abrupt collision of different materials, which at first glance appear inharmonic in the sense of conventional viewing habits. Margiela herself rejects the term "deconstructivism". He resurrected clothes in a new form, he told ELLE in 1991.

Margiela was the unofficial 7th member of "Antwerp 6", a generation of fashion designers who all completed their training at the Royal Academy of Arts between 1980-1981 and shaped the "style of the Belgians". However, it does not belong to the actual group, but it became known in a similar period.

The Japanese "Street Magazine" dedicated two special editions to "Maison Martin Margiela", which were published in book form in 1999. Nicolas Ghesquière (Balenciaga) is a big fan of Maison Martin Margiela.

In July 2014, fashion critic Suzy Menkes exposed Matthieu Blazy via Instagram as Head of Design, after which he deleted his Instagram account and changed his profile in a career network. He left the company on October 1, 2014.

To this day, Margiela pieces, especially in the fashion industry and all fashion lovers, belong to the sanctuaries in every repertoire and archive. Getting vintage pieces from other designers may be possible, but Maison Martin Marginal Archives are a real hunt and that says it all about this art.